The first adventure went smoothly. Really smoothly, actually. Eleanor was about to start thinking about how she shall sell the next one. She went through her notes, going over the PCs' backgrounds, and created the next adventure. It was supposed to be an adventure based around a magic item that the group was supposed to reach before a creature. She thought about this magic item, about how it was created and about how the creature was unleashed from it.
She then thought about what she finds the coolest aspect of the game, about the aspect that makes this adventure her adventure. She understood that if she'll focus on this aspect, she'll sell it better. The enthusiasm started to fill her, and a smile went through her face.
The next part was easier. She went through the NPCs that she has defined, and picked the one that was the most appropriate. Lady Mellisa was picked for the task, as she was the group's patron.
She then went to decide about when she'll suggest it. She was torn between suggesting it mid-adventure and at the end of it. She picked the end, as Lady Mellisa was on a quest of her own, and she weren't supposed to return 'till the end of the PCs' adventure.
Then, after she had all of this, she thought about the little details: About the legend of Geldofious, the amazing wizard who locked this vile creature in his sword. She thought about how the creature ended in the other side of the world, when it went out. More importantly to her, she thought about how it was supposed to affect the inhabitants of the little village. "Starvation and suffering", she thought, "and little thin children, with big eyes and way too thin bodies like..." The thoughts rolled in her mind, and...
When the time came, she used this way to sell the adventure. The suggestion went perfectly great, and the group was on its way, ready to face the creature...
So, this is how both I and Eleanor sell our adventures. How about you? What ways do you use for it? How does it turn out?